As much power as the internet has it also has that much danger. The internet is supposed to be a gateway to information but it’s twisted and convoluted because of the dangers it poses by people who have dangerous intentions.
The Philippine Information Agency, the official information arm of the Republic of the Philippines, has taken huge strides to safeguard the youth against the dangers in the online world by aggressively pushing for the promotion of its nationwide cyber wellness campaign.
This campaign is part of the ASEAN-Japan Media and Information Literacy (MIL) for the Youth Project which the PIA is spearheading in partnership with the InfoComm Media Development Authority of Singapore and with funding support from the Japan-ASEAN Integration Fund (JAIF).
This campaign is preparing us to be #CyberReadi:
| CORE VALUES | DESCRIPTION |
| Responsibility | We should think first and be responsible for what we post online. |
| Empathy | We should be respectful and thoughtful of how our online interactions may affect others. |
| Authenticity | We should be sincere in our online interactions and prepared to stand by what we post. |
| Discernment | We should critically evaluate the online information before acting on it. |
| Integrity | We should do the right thing, stand up for what is right and speak up against negative online behaviour. |
After the logo and branding were launched, the PIA has released various multimedia materials and resources developed with the help of the University of the Philippines College of Mass Communication Foundation Inc. (UPCMCFI). These materials are products of an audience analysis on youth’s level of awareness regarding online safety, using focus group discussions conducted with Filipino youth representatives in different areas in the country.
Staying Safe Online
CyberBullying
Check What you Post First
Shopping Online
Spotting Fake News
Online Dating
Online Gaming
A dedicated webpage for the cyber wellness campaign is also in the works. PIA regional and provincial offices are rolling out their respective activities to further spread the #CyberREADI advocacy.
Copyright protected by Digiprove © 2019
