Making customers happy is one of the key things if you want to run a successful business, and the beauty industry is no exception. Whether you have your own salon or are working in one, a strong relationship with customers is a good indicator of how good you are at your job.
In case you feel like there is a lot of room for improvement as far as customer relationships go, do not expect the situation to change for the better itself. No, you need to be proactive, and the ideas below should come in handy for your beauty salon.
Automate Appointment Booking
Let’s start with flexible booking appointment options. Some customers like to make phone calls or come in person, but not everyone has time for that. In addition, it is not like you can always find a beautician in the salon, nor do they pick up the phone immediately.
Introducing an alternative option would be a good way to make part of your customers happy. Watalook is a service used for automated scheduling for beauty professionals so that they can have fewer calls and visits in person.
Customers who are busy will appreciate the approach to introduce automated appointment booking and will commend a beauty salon for doing it.
Focus on Communication
For communication, it is not always what you say. Nonverbal communication plays a prominent role as well. It is true that working as a beautician means staying busy, and there are not that many instances of nonverbal communication. However, your body language and smile, to name a few, affect the client’s impression of you. Make sure that they are comfortable.
As for verbal communication, it should be a given that you need to talk politely, avoid miscommunication, greet customers, and say goodbye so that everyone who comes and leaves is happy.
Be Positive
A positive attitude is not always easy to have because some days can be quite stressful, not to mention problems that stem from personal life.
Nevertheless, it is important to note that some customers visit beauty salons to escape their own troubles, and they expect to spend time in a positive environment. A happy customer is bound to come back and perhaps recommend the salon to others, which means that a positive attitude should be one of the necessary traits for beauticians to have.
Offer Perks
Perks in a beauty salon might seem like a stretch, but they can still make a customer’s stay more enjoyable. For instance, if someone has to wait for their appointment because they came in early, why not provide them with magazines to read and even some snacks?
Since so many people use smartphones, a Wi-Fi connection is worth a shout as well. Give clients the Wi-Fi passwords so they can surf the internet while waiting for their turn.
Take the Extra Mile
Taking the extra mile is not always easy, particularly when there is too much on your plate already. A beautician’s day is already busy, and some can barely finish their work on time.
A client might come in just before the salon closes and ask you to provide a service even though it is pretty late.
Whether a beautician is willing to accommodate comes down to their preference, but finding it in yourself to squeeze a customer late or arrange an appointment early in the morning the next day is a sign that you care about them, and it will help to boost the relationship.
Share Knowledge and Establish Trust
People who want a service are more likely to go to a professional who understands their craft well. Whether it is a recommendation from someone they know or a review online, it says a lot about a beautician who has positive feedback surrounding them.
One of the ways to establish one’s professionalism is to share knowledge. If a customer asks for a recommendation for what they should do with their hair, nails, eyelashes, and so on, put enough effort into providing the best piece of suggestion you can.
Keeping up with the latest industry trends is worth a shout as well. Your own experience is valuable, but knowing what the style of the time is is valuable information as well.
Run Various Contests and Promotions
You must have noticed how various brands are running contests and giveaways on social media. The effectiveness of this marketing method is undeniable because of how much engagement giveaways bring.
A beauty salon should have its own page on Instagram, Facebook, and other platforms so that it can attract even more potential leads.
Offering a discount for the lucky winners or a chance to try new products or procedures recently added to the salon will drive interest.
Customers who discover you from promotions on social media will come in with no expectations. However, if you provide a satisfying service, even if it was for free or at a discounted price, the impression of the salon will be positive and a good first step to start a relationship with a new customer.
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