Create Magical Moments with Disney Baby

Who didn’t grow up being a Disney fan at one point in their childhood? I certainly was. The Mickey Mouse Christmas Carol is still one of my favorites to this day. When I was invited to the launch of Disney Baby I was excited to see what was in store and although Jael is already in his pre-school years I couldn’t pass up the chance to be introduced to this new baby line.

Disney unveiled their new brand and range aptly named Disney Baby. It’s a collection of unique products organized around key moments of the day which include Dressing Baby, Meal Time, Play Time and On-the-Go. The entire range of Disney Baby licensed consumer products is now available in the Philippines.

For over 90 years, Disney has been a leader in family time and togetherness and Disney Consumer Products has been licensing in the infant space since 1930’s. Disney Baby launched in the United States in early 2012 and since then has also opened dedicated Disney Baby Stores throughout the US.

Disney Baby provides Filipino parents with quality products they need for creating magical moments right from the start, enhanced by positive family-bonding. The range of products available spreads across nursery linens, feeding time, apparel, toys, bath-time and home-ware.

Disney Baby features a contemporary colour palette and beloved Disney characters and stories which parents and gift-givers recognize and treasure. They connect parents and gift givers with an assurance of quality, uniqueness and magical products. They have made sure to provide products across all aisles and have focused on 4 key product developments: Functional, Innovation Value, Fashionable, and Quality traits.

Characters which feature in the Disney Baby range at launch include core characters such as Mickey Mouse, Minnie Mouse and other classic Disney characters like Dumbo.

“With Disney Baby, families can connect and grow a special lasting bond with our stories and characters. Our unique emotional connection with Filipino families and kids differentiates Disney Baby, when compared to other baby brands as a trusted choice for expectant and new moms,” says Veronica Cabalinan, Country Director, Retail and Licensing, The Walt Disney Company Philippines.

The new product collections include:

Dressing Baby: From bodysuits to adorable outfits, they have all the clothing your cuddly baby needs.

Mealtime: Baby’s favorite time of the day! Mealtime can be messy, but using the right products can make it a breeze. The Mealtime range includes feeding bottles, tableware, booster seats and even transitional items like sippy cups and boosters.

Playtime: Playtime will definitely be a magical moment with their toys, plush, books, music and activity gear to stimulate baby through every stage.

On-the-Go: From strollers and diaper bags to toys to entertain baby, you’ll have all the essentials when you and baby are on-the-go.

In the Philippines, Disney Baby works with licensees including Ban Kee Trading, Hello Dolly, Polyfoam, MBC Clothing, Mirsael Sutus, Lamoiyan, Mothercare and Unicharm.

There are plans to expand Disney Baby distribution across the Philippines and explore bespoke Disney Baby retail experiences that have been developed with the parents’ shopping journey in mind. Watch out for that here on Art of Being a Mom!

Photo credit: Joy Gurtiza

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