Ariel, one of the leading detergents in the country honored 100 Fearless Filipinas and I was honored to be chosen to be one of them.

The Wash Your Fears Summit proves that every wash can lead to a worry-free laundry experience, allowing moms like me to have more time for myself and my loved ones. Honestly, laundry has always been the bane of my existence. Between work, the kids and household chores like laundry it can get to be much. Luckily, brands like Ariel continuously seek solutions for us to make our lives easier in even the smallest of ways.


Upon entering The Shooting Gallery, where the Wash Your Fears Summit was held, you could see 100 stained shirts that Ariel would wash away in 1 wash. What a challenge! Looking up I could see all kinds of stains, particularly I was on the look out for grease/oil stains, permanent marker stains and food stains because those are always the toughest to get out.


There’s always a possibility for a new beginning and like Ariel, we have the ability to wash away those fears and the capacity to overcome them. Ariel has proven true to it’s claim to be able to wash away 100 stains in 1 wash. Incredibly enough we witnessed this feat.

We were given plain white shirts to write our fears on. As you can tell, I have quite a few. It was a very intimate thing for me to do especially since I don’t openly share my fears because I’d rather look on the positive rather than the negative.

These fears sometimes keep me up at night. I’ve learned that I just have to take a deep breath and take it a step and day at a time.


After writing our fears, we placed our shirts in a big bin that would comprise the 100 stained shirts that would be washed away.


Ariel’s brand ambassador, Kris Aquino graced the event along with other notable Fearless Filipinas (L-R)- Ms. Amina Rasul, Ms. Mons Romulo, Ms Samira Gutoc-Tomawis, Host Bianca Gnazales, Ms Kris Aquino, Ms. Miriam Quiambao, Ms Anna Kapunan, Ms Mandy Dela Rama, and Ms Marilou Chua.


Just as I had written my fears on my shirt, so did these beautiful women. It was refreshing to hear how successful women also have the same fears and hesitations that I do. Yet, despite the trials and challenges they were able to strive and succeed to be the Fearless Filipinas that they are. It’s an inspiring thought!

Each of these women have made significant contributions: Ms. Amina Rasul (fearless advocate for peace and development), Ms. Mons Romulo (fearless lifestyle columnist), Ms Samira Gutoc-Tomawis (fearless journalist), Host Bianca Gnazales, Ms Kris Aquino, Ms. Miriam Quiambao (fearless beauty queen), Ms Anna Kapunan (fearless advocate for health and environment), Ms Mandy Dela Rama (fearless entrepreneur), and Ms Marilou Chua (fearless beauty queen and advocate for children’s education).

I think we all want to make our mark and though it might not be in the limelight I think we do with the people around us and those we love.


Jonalyn Viray sang a couple of songs which were positive and empowering. For such a small women her talent is power packed!


Kris Aquino shared her fears and we also got a chance to ask her some questions. I was very curious about who the fearless women she looked up to were. She answered with Hilary Clinton, Leni Robredo, and of course her mom, Corey Aquino.

Sometimes, no matter how focused we are on our goals, there will be unexpected situations and stains that will challenge our abilities. But being a Filipina and a mother, I learned to use the last ounce of strength to stand up and face my fears,” Kris said.

How exactly did Ariel complete this feat? With the use of Ariel Power Gel and a new optimized formulation and higher level of active ingredients those stains were washed away.


There are 4 different surfactants in the new Power Gel. They can target specific hard to remove stain substances such as grease, mud, and food and beverage stains. Contrary to popular belief liquid detergent is not more expensive as it is more effective in cleaning out those stains. This means less detergent per wash.

For a load of 15-20 pieces of clothing you will use about half a cap or 45ml of the Power Gel versus 1.5-2 scoops of powder.

Ariel Power Gel comes in two variants: Sunrise Fresh and Freshness of Downy Passion.

So just remember, as we wash our clothes, we have the ability to wash away those worries, fears and hesitations.


Retail price: Sachet (45ml)- Php8.75, Pouch Freshness of Downy (360ml)- Php75.00, Pouch Sunrise Fresh (400ml)- Php75.00, Bottle Freshness of Downy (900ml)- Php175.00, Bottle Sunrise Fresh (1000ml)- Php175. Ariel Power gel is available in most supermarkets nationwide.

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