On the Rise: Installment Financing

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A new survey reveals increasing popularity of in-store financing as payment options, comparable to credit cards; gadgets are still the top gift choice for Christmas

In a country where only 5% of the population has a credit card, it’s no surprise that cash is still the top mode of payment. But what might come as a surprise to some is that credit cards are no longer the only popular alternative to cash.

The new alternative? In-store installment financing, which is seeing a fast increase in adoption from Filipino shoppers hungry for 0% interest deals along with easy and fast approvals.

A recent study by consumer finance company Home Credit Philippines reveals the increasing preference for installment financing in the Philippines, showing it to be the 2nd top choice for payments among respondents when shopping, next only to cash, and slightly ahead of credit cards.

According to the survey conducted in one of the country’s biggest malls, 80% of the total respondents will pay in cash if they had enough budget or resources, while 11% will apply for a financing/installment loan, followed by credit cards (9%).


Gadgets still the top choice for gifts

While the rankings for payment options may have changed, shoppers’ gift buying (and gift receiving) preferences remain the same. Almost half or 39% of the respondents—including married and single men and women—cited gadgets as their most preferred gifts this Christmas season, followed by appliances and cash. On the other hand, 38% prefer to give their loved ones shoes and clothing as presents for the holidays.

For single respondents, there were striking similarities in preferred gifts, with both males and females opting to receive high-tech gadgets as Christmas presents. On the other hand, the study revealed that 32% of married respondents preferred Christmas gifts that would be more useful in the household. Majority are inclined to receive appliances (32%), followed by gadgets (29%), from their loved ones this Christmas.

With most of the respondents typically buying gifts through full cash payments, more than half of all respondents allocate a budget of almost a fifth of their monthly salary for gifts, with some even allotting almost half of their total monthly income for shopping.

While shoppers have different gift preferences and spending habits, consumer finance groups such as Home Credit help many Filipinos purchase gadgets and appliances through convenient and affordable payment terms—thus freeing up more of their budget during the expense-heavy holiday season.

“The preference for gadgets doesn’t come as a surprise, considering the increasing smartphone and internet penetration in the Philippines. And when it comes to purchases, budget is always a consideration, even more so during the holidays,” said Michal Smejc, Head of Marketing of Home Credit Philippines.

“This is where consumer financing services such as ours can help. Through installment financing options, especially the 0% interest offerings, Filipinos can have a much easier time in managing their budgets—so they have more than enough budget left for Noche Buena and other holiday activities,” added Adam Bernasek, Home Credit’s Head of Sales.

Home Credit Philippines offers affordable loan installments for gadgets, appliances and other electronics in over 1,500 stores of 220 retail partners across key cities and provinces such as Metro Manila, Cebu, Pampanga, Batangas, Cabanatuan, Baguio and Iloilo. Since it was established in the country in 2013, Home Credit has already served over 430,000 customers.

“Our aim is for greater financial inclusion in the Philippines, and we at Home Credit are focused on offering affordable loan installments that can help consumers,” Smejc added.

For more information on Home Credit Philippines, visit www.homecredit.ph.

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Ariel 100 Stains in 1 Wash: Fearless Filipinas Tell their Story

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Ariel, one of the leading detergents in the country honored 100 Fearless Filipinas and I was honored to be chosen to be one of them.

The Wash Your Fears Summit proves that every wash can lead to a worry-free laundry experience, allowing moms like me to have more time for myself and my loved ones. Honestly, laundry has always been the bane of my existence. Between work, the kids and household chores like laundry it can get to be much. Luckily, brands like Ariel continuously seek solutions for us to make our lives easier in even the smallest of ways.


Upon entering The Shooting Gallery, where the Wash Your Fears Summit was held, you could see 100 stained shirts that Ariel would wash away in 1 wash. What a challenge! Looking up I could see all kinds of stains, particularly I was on the look out for grease/oil stains, permanent marker stains and food stains because those are always the toughest to get out.


There’s always a possibility for a new beginning and like Ariel, we have the ability to wash away those fears and the capacity to overcome them. Ariel has proven true to it’s claim to be able to wash away 100 stains in 1 wash. Incredibly enough we witnessed this feat.

We were given plain white shirts to write our fears on. As you can tell, I have quite a few. It was a very intimate thing for me to do especially since I don’t openly share my fears because I’d rather look on the positive rather than the negative.

These fears sometimes keep me up at night. I’ve learned that I just have to take a deep breath and take it a step and day at a time.


After writing our fears, we placed our shirts in a big bin that would comprise the 100 stained shirts that would be washed away.


Ariel’s brand ambassador, Kris Aquino graced the event along with other notable Fearless Filipinas (L-R)- Ms. Amina Rasul, Ms. Mons Romulo, Ms Samira Gutoc-Tomawis, Host Bianca Gnazales, Ms Kris Aquino, Ms. Miriam Quiambao, Ms Anna Kapunan, Ms Mandy Dela Rama, and Ms Marilou Chua.


Just as I had written my fears on my shirt, so did these beautiful women. It was refreshing to hear how successful women also have the same fears and hesitations that I do. Yet, despite the trials and challenges they were able to strive and succeed to be the Fearless Filipinas that they are. It’s an inspiring thought!


Each of these women have made significant contributions: Ms. Amina Rasul (fearless advocate for peace and development), Ms. Mons Romulo (fearless lifestyle columnist), Ms Samira Gutoc-Tomawis (fearless journalist), Host Bianca Gnazales, Ms Kris Aquino, Ms. Miriam Quiambao (fearless beauty queen), Ms Anna Kapunan (fearless advocate for health and environment), Ms Mandy Dela Rama (fearless entrepreneur), and Ms Marilou Chua (fearless beauty queen and advocate for children’s education).

I think we all want to make our mark and though it might not be in the limelight I think we do with the people around us and those we love.


Jonalyn Viray sang a couple of songs which were positive and empowering. For such a small women her talent is power packed!


Kris Aquino shared her fears and we also got a chance to ask her some questions. I was very curious about who the fearless women she looked up to were. She answered with Hilary Clinton, Leni Robredo, and of course her mom, Corey Aquino.

Sometimes, no matter how focused we are on our goals, there will be unexpected situations and stains that will challenge our abilities. But being a Filipina and a mother, I learned to use the last ounce of strength to stand up and face my fears,” Kris said.


How exactly did Ariel complete this feat? With the use of Ariel Power Gel and a new optimized formulation and higher level of active ingredients those stains were washed away.


There are 4 different surfactants in the new Power Gel. They can target specific hard to remove stain substances such as grease, mud, and food and beverage stains. Contrary to popular belief liquid detergent is not more expensive as it is more effective in cleaning out those stains. This means less detergent per wash.

For a load of 15-20 pieces of clothing you will use about half a cap or 45ml of the Power Gel versus 1.5-2 scoops of powder.

Ariel Power Gel comes in two variants: Sunrise Fresh and Freshness of Downy Passion.

So just remember, as we wash our clothes, we have the ability to wash away those worries, fears and hesitations.


Retail price: Sachet (45ml)- Php8.75, Pouch Freshness of Downy (360ml)- Php75.00, Pouch Sunrise Fresh (400ml)- Php75.00, Bottle Freshness of Downy (900ml)- Php175.00, Bottle Sunrise Fresh (1000ml)- Php175. Ariel Power gel is available in most supermarkets nationwide.

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Get Your Money’s Worth with HP DeskJet 5820

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With ever-increasing paperwork demands from school or business, having a reliable and superior-quality printing equipment can prove to be an indispensable and profitable business partner. With the HP DeskJet 5820 printer by your side, you get thousands of high quality pages printed at low cost.

In producing high volumes of college research and high school papers for students or sets of colorful presentation-quality documents for companies, the HP DeskJet 5820 saves on printing costs and grows your profit with its high-capacity ink tank system that enables you to simply add more ink whenever needed.


HP color ink bottles can produce more than 8,000 pages of visually stunning print outs while an HP black ink bottle can print up to 5,000 pages.

For more visually-impactful and creative posters, brochures, and portfolios, the HP DeskJet 5820 can effortlessly produce crisp, vivid, and full-color output—emphasized by its borderless printing function—for professional projects that can contribute to your business’ array of service offerings. For a game-changing feature, HP also produces water-resistant print outs that can last for decades.

A user-friendly companion, the HP DeskJet 5820 only requires minimal monitoring and maintenance—a tried and tested durable and efficient business tool. It is also equipped with a special spout design for a clean, spill-free refill anytime and a monitoring mechanism that avoids the hassle of excess ink outflow.

To roll with the landscape of innovation, HP’s advanced mobile printing technology allows printing through smartphones, laptops, and tablets through a wireless function that’s available in almost all operating systems. This gives way for efficient business management and multitasking opportunities crucial in any business that requires a fast-paced environment.

With the HP DeskJet 5820 printer, transforming your business into a low-cost, high-performing enterprise, while making sure customers are satisfied with exceptional print outs, is just a small investment away. Want to reinvent your business? Head on over to the closest HP printer reseller and get started on printing thousands of high quality pages that give more value to your money and provide output that can take your business to the next level.

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