American Standard Partners with Rajo Laurel for ‘Showers of Happiness’ Promo

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Press Release- The fitting and momentous collaboration of   two icons of passion and innovation give customers the exclusive opportunity to indulge in stylish showering American Standard, the brand known for innovation in bathroom design and technology, partners with its esteemed equal, renowned fashion designer, and a brand in his own right, Rajo Laurel, in a collaboration that brings forth an array of customer rewards uniquely pampering and meant to uplift one’s spirits with a lovely shower experience.

The two well-loved brands let customers indulge in stylish showering with American Standard’s multi-tiered consumer promotion dubbed as “Showers of Happiness.” Every purchase of select American Standard shower systems from June 1 to July 31, 2017 entitles customer to premium items, which include a signature Rajo Laurel luxury towel and a Bath Essentials set (consisting of perfume, hand soap, body wash and lotion) personally created and curated by Rajo Laurel for American Standard.

Included in the promotion are the three collections of American Standard shower systems individually titled as Enjoyment, Essential and Experience. These shower systems are the heart of American Standard’s philosophy of ensuring that its valued consumers reach the heights of stylish showering.

Participating stores include Wilcon Depot, CW Depot, All Home and select outlets of American Standard nationwide.

“For the delight of our customers who do not settle for anything less than American Standard, we have made a fitting collaboration with one of the best designers in the Philippines, if not the world, to allow our customers to enjoy stylish showering with our shower packages that come with Rajo Laurel’s fashionable towel and bathroom essentials,” said Mr. Alen Alban, Country Manager of Lixil Philippines, the global conglomerate behind American Standard.

Mr. Alen Alban, Country Manager, Lixil Philippines, Rajo Laurel , Mr. Alpha Ang, General Manager, Lixil Asia Pacific, Ms. Emily Rose Besavilla , Marketing Manager, Lixil Philippines, Ms. Giuliana Anastacio, Assistant Brand Manager, American Standard-Lixil Philippines.

The bathroom product much loved by Filipinos and the world, American Standard lives to raise standards in bathrooms, passionately creating game-changing products that delight and enhance the consumers’ bathing experience.

More so when it comes to showering:  American Standard appreciates how much a lovely shower can ease away the effects of one’s daily grind, or set off a morning to a vibrant start: for these reasons, the brand delivers stylish showering with shower products unmatched in quality and design, equally beautiful and sensible, pleasing not only to the eye, but indulgent and thoughtful in its features.

Known throughout the country – even the world, for passion and innovation is Rajo Laurel, who by himself is a brand, equated in the fashion industry for designs that are always new, organic, and sensual. Gifted with an innate eye for beauty, Rajo  as the creative genius at the helm of Rajo Laurel Enterprises wears two caps with equal aplomb, that of a fashion guru and a keen businessman.

All Rajo Laurel pieces are meant to be viewed as works of art. They are of such workmanship, of such artisan quality, that they make a Rajo Laurel design and creation not only prized but aspired for.    

Visit their Facebook page at https://www.facebook.com/AmericanStandardPH/ for more details about American Standard products and customer promotions.

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Beyond Innovations Warehouse Sale featuring JBL, Harman Kardon, AKG and More!

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Mark your calendars on July 1-2! The Beyond Innovations Warehouse Sale will feature brands such as JBL, Harman Kardon, AKG, Booq and more. The sale will be giving discounts of up to 70% off from 9am to 6pm at the Circulo Verde Multi Purpose Hall, Bagumbayan in Quezon City.

Address:  Unit B4 Topy’s Place
Calle Industria corner Economia Streets
Bagumbayan, Quezon City 1110
T   (632) 638 4299
E   info@beyondinnov.com

Follow Beyond Innovations:

https://www.facebook.com/BeyondInnovInc/
https://www.instagram.com/beyond_innovations/

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Midea Gas Ranges: Withstanding the Test of Filipino-Style Cooking

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Whenever Filipinos are preparing for a big celebration, whether it is for birthdays, fiestas or family reunions, the kitchen sure gets so busy with all the cooking that needs to be done. All hands are on deck as all available chopping boards are brought out and batches of ingredients go through knives before getting them in the pots. While some ingredients are boiled or steamed before they are combined with the other ingredients to complete the dish, there are some that gets the heat treatment by frying, grilling, or roasting. This is how Filipinos do their feasts as one big community or one big family, helping each other, and then finally bonding over the dishes that they labored for.

A lot of kitchen appliances get battered every time there is a big feast coming up, especially the gas stoves and ranges, because they catch all the mess from pots dripping with sauces that usually get caked on the surfaces. This could rust the body or some other parts of the stove and eventually affect its performance and eventually cause it to become unusable. The world’s leading manufacturer of consumer appliances, Midea understands the nature of how serious Filipinos are when it comes to cooking meals for their feasts. The varied culinary influences the country got from the Chinese, Malay, Spanish and other contemporary cuisines has kept the Filipinos’ passion for cooking burning bright, as some age-old traditions are being passed down, rediscovered, and reinvented by the younger generation.

Younger families who trace their roots from far-flung provinces are bringing in their family’s tradition to their very own homes, where there might be not enough open space for a fire pit for roasting and grilling, or those big and heavy gas ranges that could fire up a big wok and take in enough volume of food enough for a good portion of the family clan or barangay. Luckily, these young generations of families could still continue to enjoy and pass on further their family’s great recipes with Midea’s newest lineup of gas ranges that are specially designed to surprisingly withstand the test of Filipino cooking. They have three models, two of which has an oven volume of 58L, while the other has a bigger one with 65L, each of which could accommodate 4 pans and pots cooking simultaneously. These sizes are more than enough to take in big batches of liempo or fish to grill, or a big slab of pork belly, rolled into a porchetta stuffed with tanglad and other ingredients that makes a lechon flavorful.

The 65L model has its own thermostat, which makes it easier for any home chef to control the temperature in the oven and serve only the best home-cooked Pinoy favorites. It could even function as a rotisserie, so that it could cook any kind of meat evenly and perfectly. And with its tempered glass lid, monitoring your culinary specialty with the gas range door closed is a breeze. While all of the models are using SBT burners to make every cooking experience safe, the 65L model even has a flame failure device to keep gas from building up within the appliance. These features do not only assure the safety of everyone and getting every family member involved and to bond in the kitchen, they also enable  Midea’s gas ranges to be handed down to the next generation.

Cooking in large volumes and very frequently could lead to a burnout, with gas tanks running out of fumes to keep you going. One of the 58L models has a hot plate where it uses electricity to heat up the pans and allows you to cook. This could be helpful in keeping the whole kitchen running, even if it is just one stove cooking and everyone is taking a quick break to wait for an LPG refill or replenishment. After everything is done and everyone in the family, friends, or guests are satisfied with the feast, cleaning up the Midea’s gas ranges is absolutely friendly because its body is made out of tough stainless steel.

Midea is also confident in giving their customers a 2-year warranty on parts and labor along with a 5-year warranty on burners. This could only mean that Midea’s lineup of gas ranges are there to stay in the kitchen for a very long time, dealing with more hard core cooking, Filipino-style for the years to come. With that much time, another younger generation of family members will be ready to take on the family tradition and hopefully pass on the cooking torch as well.

For more information on Midea’s products check out their website and Facebook page.

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