Press Release- The fitting and momentous collaboration of two icons of passion and innovation give customers the exclusive opportunity to indulge in stylish showering American Standard, the brand known for innovation in bathroom design and technology, partners with its esteemed equal, renowned fashion designer, and a brand in his own right, Rajo Laurel, in a collaboration that brings forth an array of customer rewards uniquely pampering and meant to uplift one’s spirits with a lovely shower experience.
The two well-loved brands let customers indulge in stylish showering with American Standard’s multi-tiered consumer promotion dubbed as “Showers of Happiness.” Every purchase of select American Standard shower systems from June 1 to July 31, 2017 entitles customer to premium items, which include a signature Rajo Laurel luxury towel and a Bath Essentials set (consisting of perfume, hand soap, body wash and lotion) personally created and curated by Rajo Laurel for American Standard.
Included in the promotion are the three collections of American Standard shower systems individually titled as Enjoyment, Essential and Experience. These shower systems are the heart of American Standard’s philosophy of ensuring that its valued consumers reach the heights of stylish showering.
Participating stores include Wilcon Depot, CW Depot, All Home and select outlets of American Standard nationwide.
“For the delight of our customers who do not settle for anything less than American Standard, we have made a fitting collaboration with one of the best designers in the Philippines, if not the world, to allow our customers to enjoy stylish showering with our shower packages that come with Rajo Laurel’s fashionable towel and bathroom essentials,” said Mr. Alen Alban, Country Manager of Lixil Philippines, the global conglomerate behind American Standard.
Mr. Alen Alban, Country Manager, Lixil Philippines, Rajo Laurel , Mr. Alpha Ang, General Manager, Lixil Asia Pacific, Ms. Emily Rose Besavilla , Marketing Manager, Lixil Philippines, Ms. Giuliana Anastacio, Assistant Brand Manager, American Standard-Lixil Philippines.
The bathroom product much loved by Filipinos and the world, American Standard lives to raise standards in bathrooms, passionately creating game-changing products that delight and enhance the consumers’ bathing experience.
More so when it comes to showering: American Standard appreciates how much a lovely shower can ease away the effects of one’s daily grind, or set off a morning to a vibrant start: for these reasons, the brand delivers stylish showering with shower products unmatched in quality and design, equally beautiful and sensible, pleasing not only to the eye, but indulgent and thoughtful in its features.
Known throughout the country – even the world, for passion and innovation is Rajo Laurel, who by himself is a brand, equated in the fashion industry for designs that are always new, organic, and sensual. Gifted with an innate eye for beauty, Rajo as the creative genius at the helm of Rajo Laurel Enterprises wears two caps with equal aplomb, that of a fashion guru and a keen businessman.
All Rajo Laurel pieces are meant to be viewed as works of art. They are of such workmanship, of such artisan quality, that they make a Rajo Laurel design and creation not only prized but aspired for.
Visit their Facebook page at https://www.facebook.com/AmericanStandardPH/ for more details about American Standard products and customer promotions.