Heroes aren’t those we watch on the big screen but the everyday folks that do the best they can for their family and loved ones. Jollibee honors them annually with the Jollibee Family Values Awards.

Going on its 6th year, the JFVA has chosen six Filipino families including one OFW family chosen by a panel of judges.


The 6th JFVA winning families include: Mr. Rommel and Mrs. Analy Basa and family of Capiz, champions of the environment and sustainable livelihood for their community; Mr. Donato and Mrs. Merlita Bumacas and family of Nueva Ecija, dedicated to protecting and upholding the rights of indigenous people; Mr. Ian and Mrs. Cecilia Cabalza and family of Cagayan Valley, whose work centers on uplifting lives through health and education; Mr. Victor and Mrs. Elizabeth Castañeda and family of Quezon City, for leading the fight against cancer; and Mr. Joe Dean and Mrs. Ardis Sola and family of Quezon City, for helping improve the lives of street children; and Mr. Marciano and Mrs. Josephine Par and family of Saudi Arabia, named as the Jollibee-Coca-Cola OFW Family of the year for their mission in empowering underprivileged fellowmen both in the Philippines and Middle East.

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The five JFVA families and OFW Family of the Year each receive a cash prize of Php300,000, a trophy designed by brass sculptor Michael Cacnio, and Php10,000 worth of Jollibee gift certificates.

The recipients of the special citations were given Php50,000 in cash, a plaque, and Php3,000 worth of Jollibee gift certificates.


The families were treated to a picnic and tour of RAVE Pasig, a rainforest park with 16 attractions.


The families were grouped into three’s and each toured the various sections of of the park. Due to the rains, we weren’t able to try their boating lagoon but a tour has shown me how fun it would be to bring the kids.





The chosen families were formally awarded at the Gabi ng Parangal para sa Pamilyang Pilipino held at the Makati Shangri-La.

Balangay was the theme for this year’s Gabi ng Parangal para sa Pamilyang Pilipino which promotes the solidarity, harmony, determination, courage, bravery and resilience of the Filipino community.


The 6th Jollibee Family Values Awards is supported by Coca-Cola Philippines, Crowne Plaza Hotel Manila Galleria, Holiday Inn Manila Galleria, and Rainforest Adventure Experience (RAVE).

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