Cebuana Lhuillier has established itself as the go to institution for those in need be it for their pawning, pera padala or other services. A business that earns but serves with a heart and has provided multiple campaigns for the betterment of the Filipino.

To further strengthen its campaign to protect Filipinos from the onslaught of calamities and other unforeseen events, the country’s largest microfinancial institution, launched the National Pilipino Protektado Day, an initiative that promises to provide more security to families across the Philippines.

During the unveiling of the project on June 1 at the Fairmont Hotel Makati, the company, in partnership with Pioneer Insurance, announced that it will be giving away free microinsurance covers to ONE MILLION Filipinos within the days leading up to July 21, National Pilipino Protektado Day.

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Cebuana Lhuillier President and CEO, Jean Henri Lhuillier, said “Through this campaign, Cebuana Lhuillier aims to make microinsurance part of disaster preparation for Filipinos since the Philippines is struck by multiple disasters every year. It is about time that we all come together to help those in need, especially during times of crisis. We at Cebuana Lhuillier have been pushing for financial inclusion and this is just one of the many ways that we believe would get us closer to that goal. Disasters wreak havoc to different communities in the country, resulting to loss of life and livelihood, so it is imperative that everyone is properly protected. More than having the usual emergency kits, obtaining microinsurance is another practical way to be prepared,” he said.

The first batch of microinsurance covers will be given to the Department of Social Welfare and Development, the Philippine Red Cross, Oxfam International, Global Peace Foundation, Girl Scouts of the Philippines, and Boy Scouts of the Philippines. The groups were also awarded with emergency relief kits, life vests and lifebuoys to be used in rescue and relief endeavors. The rest of the free microinsurance covers will be given out to various individuals, groups, and communities across the country.

I was incredibly touched by the stories shared by the Yolanda victims in Tacloban. I can only imagine the grief and despair these survivors endured and thankfully with their investment in Cebuana Lhuillier’s microinsurance they were able to recover and live on.

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Aside from its campaign to insure one million Filipinos, Cebuana Lhuillier also announced the launch of several other groundbreaking initiatives during the event.

Cebuana Alerto- an Android app that harnesses the digital mobile platform to provide vital information in disaster preparedness

OurHelp- a website dedicated to donating microinsurance, and the institutionalization of Microinsurance Agents Association of the Philippines, Inc. (MIAAPI)

“National Pilipino Protektado Day and the rest of our initiatives are geared towards heightening microinsurance awareness especially for the low-income sector. Considering the severity and frequency of calamities in recent years, we believe that we are now facing the New Normal. Cebuana Lhuillier deems it necessary to emphasize disaster preparedness through microinsurance given the country’s vulnerability. To mitigate the impact of these disasters, we now have quality and affordable microinsurance products to protect the lives and livelihood of the Filipinos. We are proud to have covered more than 6 million Filipinos to date through microinsurance”, Cebuana Lhuillier Insurance Solutions (CLIS) General Manager Jonathan Batangan .

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